Baseball and softball are underway and soon followed by the start of the summer grilling season. The “Beef, It’s What’s for Dinner†brand, funded by the Beef Checkoff, is excited to announce a partnership between beef and baseball as a proud partner of the Little League World Series.
“This partnership provides a unique opportunity to reach a younger audience and their families with facts about beef and the recipes they will love,†says Dan Gattis, NCBA Federation Division Chair.
The partnership, which will name beef as the official sponsor of the Perfect ·¬ارض±²¥ Plate with Little League, will include a variety of advertising opportunities, including a digital video series to inspire consumers to choose beef. It will culminate with a beef dinner the night before the opening game of the Little League World Series to fuel the athletes with high-quality protein and prepare them for 11 days of intense competition.
